I hope you are enjoying the weekly newsletter. I love to share my experience with Substack, because it was the income stream I didn't see coming for 2026.
On Wednesday July 15, I’m running a live training called The Paid Newsletter Playbook, and I’d love to have you in the room.
This is the exact system I use to turn a free newsletter into one that actually pays. No fluff, no theory you can’t use. Just the moving parts, the sequence, and the math behind it.
Here’s when we go live based on the time zones. It's a two hour training where I share everything I've learned about building a successful newsletter.
If you have an opinion, a hobby, a business, a niche, love to talk about money, tech, relationships, self-help, health/wellness and so on, there's likely a place for you on Substack.
Don't worry though, I'll deep dive into what to write about and who to write for on our call.
11:00 AM – 1:00 PM Pacific
12:00 PM – 2:00 PM Mountain
1:00 PM – 3:00 PM Central
2:00 PM – 4:00 PM Eastern
Can’t make it live? Everyone who registers gets the full playback.
There are two ways to join.
Single access ticket
You get live access, the full playback, and my Substack 101 ebook to keep. This is the simplest way in if you just want this training and the guide.
Group coaching
If you’re building this for the long haul, coaching is the better deal. My monthly clients get everything above, plus:
Two live coaching calls every month The private community All the resources and training inside the Academy Free access to pay-per-view trainings like this one, at no extra cost
So instead of buying this training on its own, coaching folks walk right in.
Join here: https://ballenacademy.com
If you’ve been on the fence about coaching, this is a good moment to jump. One paid training basically covers the difference.
Either way, I hope to see you on the 15th.
Lori
P.S. The playback goes out to everyone who registers, so grab your spot even if the live time doesn’t line up for you:.